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Site Design
The design of your Web site gives you the opportunity
to show visitors why your company is set apart from your competition. Your
business is unique, and you should present that individuality on your Web
site.
You’ve probably invested a lot of time, money, and thought in developing
your company's image through your business cards, brochures, and letterhead.
Although you can use those themes, logos, and slogans on your Web site, the
Web is an interactive medium that demands more from your collateral than
traditional advertising.
The best sites use a design that capitalizes on the uniqueness of the Web.
Although eye-catching graphics make each page more appealing, avoid too much
clutter on your site.
Once you select a
Website Package, you'll receive a Starter Kit with simple step-by-step
instructions for gathering content, graphics, and photographs. If you need
ideas for your images, your Mall51.com designer will select stock graphics
and photographs that best represent your company. The
Website Package you select will indicate how many stock graphics and
photographs are included for FREE.
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You want your customers to feel comfortable with
your business as soon as they arrive on your site. Consider your Home Page
as the front office of your site, and make it a friendly,
professional place.
Put yourself in your customers' shoes. What do they want
to see and learn? How do they want that information presented? Casual,
professional, and even humorous themes are valid on the Web as long as the
style fits your products or services.
There are two things your competition is good at
accomplishing: getting ideas and making those ideas work. Visit your
competitors’ Web sites to find out what they are doing. Decide what you like
and dislike about their sites.
Remember to keep your site simple and easy to use.
Visitors to your site should not be distracted by unnecessary features or
options.
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