Pages and
Sections
There are as
many types of pages on a Website as there are products and services
available on the Web! Some page types are essential for your Web site, while
others are a waste of bandwidth. Always make your decisions based on the
perspective of your visitors. What do they want to know? Once you've
answered that question, provide them with the appropriate information.
After you've walked through the 8 Easy Steps to a Positive Customer
Experience, you'll be closer to planning each page and section. Although
your unique site may not require all of the following pages, you can use the
list below to help you prioritize what is most important to your customers:
Splash Page
Home Page
About Us
Management Team
What's New
Pressroom
Customer Testimonials
Resources
Frequently Asked Questions (FAQs)
Career Opportunities
Special Events
Products and Services (overview)
Products and Services (pages)
Contact Us
Distributors or Partners
Promotional Offer
Marketing
This page
gives your company the opportunity to make a great first impression with
your audience. The Splash Page should only be used if your site
contains enough pages and content to be impressive. A Splash Page generally
contains very little text and plenty of graphics, with an arrow or message
indicating Click Here to Enter. Back
This is the
first page (unless you use a Splash Page) that a visitor will come to when
viewing your site. In most cases, this is the most important page on your
site, and it can determine whether a visitor stays on your site. Make sure
that you carefully plan this page and include the information that your
audience wants to see and read most. This page should include your company
logo, the description of your business, the target markets you serve, the
benefits your customers will receive, and the types of products and services
you offer. Back
This page
provides support information to the Home Page, such as the purpose and goals
of your business, and it helps to sell your business to potential customers.
Include your mission statement, your company philosophy, specifics about
your business operations, and the history of your company.
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Customers want to know who is taking care of their business. Include
background information or credentials about key staff members.
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This page
informs visitors about what information has been added or changed throughout
the site. It can include new product announcements, new pages or sections,
new content, or information on upcoming events.
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This page can
include press releases from your company or excerpts about your business
that have been written by industry journalists.
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Endorsements from existing customers are one of the best methods for
demonstrating your credibility. This page can include statements from
satisfied customers about your products or services. Include links so that a
visitor can contact a representative at your company or make a purchase.
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This page
offers the opportunity for you to share vital information about your
business with your visitors. Resource pages can include links to other sites
that educate your visitors about your business or about other businesses
that can benefit them. Be careful not to give away the store!
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What kinds of questions do your sales representatives get asked
before they make a sale? This page lists questions that prospective or
current customers might ask about your products or services. Answering their
questions up front can help accelerate their decision making and reduce the
number of phone calls or e-mails to your staff.
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This page explains why your company is a great place to work, and it lists
the available employment opportunities to attract prospective candidates.
Include information for contacting the appropriate person or department
within your company and for submitting résumés.
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This
page lists the dates and times of upcoming events that your company is
holding, such as seminars, workshops, and trade shows.
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This page summarizes the products and services you offer
and how visitors can work with your company to make a purchase. Depending on
the nature of your business, an online product store or order page allows
you to extend your market presence and expand your customer base. Mall51.com offers affordable
Web Stores that include online ordering features. Be sure to
include a clear description of products and services, features and benefits,
prices, ordering information, credit card information, service policies, and
delivery time. Back
Whether you are allowing the customer to purchase online or you are
just displaying photographs of each product as in a catalog, each product
page should be free of clutter, and the products should be organized in a
logical manner. Be mindful of the customer experience and include
information on how the customer makes the purchase and contacts your staff.
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For e-commerce solutions, there are a number of additional pages to
consider. Most e-commerce packages offer standard pages such as How to
Order, Credit Cards Accepted, and Shipping Information. Contact Mall51.com
for more information on the solutions provided by our
Web Stores
This page
explains how to contact your company for more information. Include your
company address, contact names or departments, phone numbers, fax numbers,
and e-mail addresses. Back
You might sell your products and services through different channels.
Because those distributors or partners are key customers, you will want
pages that address their needs. These areas on your Web site can be password
protected to maintain confidentiality. Back
Knowing your competition and offering special pricing or incentives for
purchases of products or services will be a valuable tool for you on the
Web. This page can be used as a landing page for online marketing
activities, such as e-mail broadcasts. Change this page on a regular basis
to keep customers coming back! See our
Online Marketing Services for more tips and tools.
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You will need
pages that capture leads from your promotions. To plan an effective
promotion, review the
Marketing page in this section or the
Online Marketing Services offered by Mall51.com.
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