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Marketing
Now that you have established your business goals and objectives for your Web site and have considered what responses you want from customers or prospects while they are visiting your site, you need to make it happen! Your Home Page should display links to each of these action items.

When you have a marketing plan and you are ready to purchase your site, Talk to a professional to find out how many pages you'll need to promote your company and manage the responses from your customers.

Here are a few marketing pages you might need to promote your products and services or capture leads from your marketing efforts:

Registration
Promotional Offer
Prepare Your Budget
Become a Member
Sign Up for an Event
Customers Only
Distributors or Partners Only

Registration: A Registration page is typically one page, and it requires some customization based on the information you want from visitors. Remember to keep this page short and avoid asking for too many details. Most visitors don't want to provide sensitive information or spend a lot of time filling out the form. You'll get the best results if you focus on the basics. Back

Promotional Offer: A promotional offer printed on traditional marketing materials that promises information on a Web site is a popular way to generate leads. To lead customers to your site, include the URL for this page on your collateral and provide details about your promotion and giveaways. The Promotional Offer page should repeat the details of the offer and indicate why the visitors should respond now. The Promotional Offer is typically one page, and it requires some customization based on the response that you want from your customer and the steps that you will take for sending them a reward. Back

Prepare Your Budget: Offering quotes online is a great example of how the Web is automating and enhancing the customer experience. The quote process is an effective way to move a customer toward a sale, but it may not be the right solution for every company. The number of pages for this process can vary. Back

Become a Member: A membership form could require one or more pages, depending on the type of membership and how much information is required. Typical membership programs could be as simple as signing up to receive a newsletter online or as complex as becoming an affiliate member. Affiliate partners typically have standardized text and forms and can tell you how many pages to expect. Back

Sign Up for an Event: This form is typically one page. You can include the URL for this page on your printed invitations or flyers. People like to sign up online rather than send information in the mail because they get immediate confirmation. It's easier and less expensive for you to communicate with them before the event if you can do so by e-mail. Depending on your event, you may want to link your customers to a unique page that includes details about the event. Back

Customers Only: It is a good idea to use this page if you want your customers to feel special. The Customers Only page can be password protected so that you only show your cards to your best customers. Post promotions and incentive programs that are specific to your customers. Back

Distributors or Partners Only: This page is password protected to maintain confidentiality. Post updates on recent developments, guidelines for relationships, or information on a sales representative incentive program. Back

Marketing Tip!

Give something to get something from your customers and prospects. Offering something FREE or something valuable in exchange for contact information is the name of the game on the Internet. Decide what to promote, and then visit our Online Marketing Services page to see how Mall51.com can help you implement an online marketing campaign.