Introduction
Our Web Presence Design Strategy will help you
develop the best content and customer experience for the visitors to your
new Web site, and it will help you plan ahead for the tools you'll need to
make your Web brochure or catalog compelling enough to keep customers coming
back.
Review this section to help you plan and
organize each page of your new Web site. When you are ready to start
gathering content, select a Web Presence
Package that is right for your business based on the number of
pages, and then your Mall51.com Professional will send you a Starter Kit that will help
you organize your text, headers, photographs, and electronic files. You
can send us content by mail or by e-mail.
Listed on
the left there are five basic areas to consider as you develop your
Web Presence ideas:
Site Design The design
style that you select should reflect the image and personality of your
business. Photographs or graphics, for example, can make each page more
compelling. Because the Web is an interactive, graphic sales tool, you
should use it to set your business and yourself apart from your competition!
Pages and Sections Selecting the
pages and sections that best categorize and communicate your business is key
to your online presence. This section will help you make decisions that draw
customers to your site and keep them coming back.
Headers and Text
Your content must
be concise and valuable to the visitor who would most likely buy your
products or services. We've prepared
8 Easy Steps to a Solid Customer Experience to help guide you as you
develop your content.
Navigation Locating information on
your site, such as details about your products or services, is
critical. Visit this section to learn more about
planning the final navigation and link strategy for your site.
Marketing Although
Mall51.com
will provide you with Traditional and Internet marketing tools and services,
you'll need to plan your promotions and decide which pages you want to
develop. This section includes tips on planning the pages that you need to
build for your online customer base.
