| Mall51.com
was founded in July 1999 as a web oriented organization. In the
beginning any company real or virtual could participate. Over time,
changes to the business model brought Mall51.com to what we see
today.
It took well over a year to finalize Mall51.com
direction, approval for the decision to support only brick and
mortar* businesses took no time at all. *Businesses that conduct
business on a face to face basis.
Mall51's research concluded that not all
businesses may require a website. However, considering the
directions businesses and consumers are taking, it becomes
imperative that all businesses have at least a minimal web presence.
There are 150 million registered web users* in the
United States alone, which suggests that on the average 90% of the
homes have internet access.
Click here for February
2003 research details
Today the common household users outnumber 100 to
1 the internet users of the past. Household users rely on the
Internet to: communicate, look-up phone numbers, compare deals,
shop, research, news and much more.
The frustration expressed with the search engines
results is loud and clear. Imagine scrolling through 50,000 results
for something that you can easily find and pickup right on Main
Street in your home town.
The bottom line is that Mall51.com makes it easier
for local businesses and their products/services to be found.
Mall51 business model is based on simple,
effective and efficient methods applied to bridge familiar and
traditional social customs to dynamic internet content in a
standardized look and feel easy for visitors to review and choose.
- Business Categories supported by:
- Developed AccuFind Mall51.com
principal search engine:
- Easily find products & services by city or
state, soon by zip code and vicinity
- Find Businesses by group keyword example: a
virtual mall of stores from a particular area
- Find merchant's promotions & coupons by city
or state
- Check for merchant's announcements, may be a
sale or a new offering
- Established Mall51 Membership Club
- Easy sign-up form with optional email
notification system, members will only receive information and
notices on subjects and geographic locations they subscribed for
- No unsolicited email or phone calls
- Member Contests and Benefits to attract more
members
- Cash-Back program management through
participating businesses
- Gift Certificates and special discounts
- Bridge Traditional Paper to Web Advertising
- A unique multilevel approach that bridges
traditional paper advertising to comprehensive web content
- A weekly circular constantly displayed and
picked up by interested consumers
- Highly effective - the only full color single
page advertiser
- Highly efficient - the assumption is that if
consumers take the mall51.com circular home is because they
noticed something of interest.
- Since most households have access to the web
you can rest assured that the consumer that take a circular home
will browse throughout Mall51.com
- As matter of record browsers find
Mall51.com interesting enough to browse an average of 20 pages
/visitor over the past 3 months.
- TV, Radio, and Newspapers
- A series of ads are in process in various
radio and TV programs throughout the Northeast US
- More ads will be scheduled for the same
timeframe of the first Mall51 Preferred Circular release
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